The Brief
‘Believe Your Body’ is a newly established fitness offering which wants to create a space that empowers and supports women across all their phases in life. Located in Abu Dhabi, BYB approached our agency with the mission to be the number one-space / support community for women that can help them reach their fitness goals. They also wanted us to develop an online presence to communicate their classes and to manage client bookings.
- Content Creation & Community Management
BYB wanted to have engaging content for their IG, that focuses on the different services that they offer, types of classes, class schedules, packages, client testimonials etc. They also wanted us to be actively looking for new clients through Instagram DMs, comments.
- Strategy Development:
Our client wanted us to create a detailed digital marketing strategy to promote their fitness center across Instagram.
- Website & App Development:
‘Believe Your Body’ needed a visually appealing, user-friendly desktop, as well as a mobile friendly website that could perfectly showcase their fitness center’s facilities, instructors, classes, and offers.
They also wanted the website to include an integrated booking system to allow clients to seamlessly book classes or personal training sessions in a few simple clicks. They also wanted a mobile app with the same overall functionality and design as the website.
BYB also needed a reliable and efficient booking system that had the ability to handle multiple class schedules, instructor availability, and be able to access the bank end to track bookings, cancellations. They also needed features such as: automated email confirmations as well as cancellations, upcoming reminders, and the ability to process payments securely.
The Solution
Through a carefully bespoke strategy we successfully created and built a bespoke set solutions to help deliver on Believe your body’s ask
- Brand Guideline and Content development:
We first developed a visual identity that is minimal yet cohesive, vibrant and engaging. This provided us with a template to create informative content which included tips, client testimonials, meet our trainers as well as sneak peaks of the different classes they offered.
- Website & App Development:
For website & app development, we created a beautiful, elegant, and user-friendly website (and matching mobile app) that was tailored to both desktop and mobile versions. The team made sure that the website and the app both properly showcased BYB’s key features (including studio photos), brief details of the brand along with short founder profiles, class schedules, prices, trainers profiles, and offers for 3 or 5 class pass details. We also chose a booking system for our client called ‘Mind&body’, it is an all-in-one comprehensive software solution for fitness businesses, which allowed us to seamlessly integrate the booking system into the ‘Believe Your Body’ website and mobile app, allowing clients to easily reserve their spots and make secure online payments. We tailored the booking system to meet the specific needs of the fitness center, allowing clients to easily view & select available classes, check trainer availability, choose a 3 or 5 class pass package, and make the appropriate bookings based on their requirements. The software also includes automated email confirmations as well as reminders (via email or phone) to ensure clients are always up-to-date and aware of their class schedules.
The Result
Increased Brand Visibility: BYB’s online presence was significantly boosted through targeted digital marketing strategies (especially social media target marketing), leading to an increased level of brand visibility within the local community.
Improved User Experience: The user-friendly website & mobile application combined with the seamless booking system ‘Mind&body’ streamlined the process of class bookings for clients, resulting in improved user satisfaction and number of users on the website and app.
Enhanced Customer Acquisition: Our client was able to attract a significantly noticeable number of new clients with the help of content marketing & social media engagement, which resulted in an increase in sales revenue and number of members.
Streamlined Operations: The automated booking system ‘Mind&body’ helped reduce unnecessary administrative workload for our client and eliminated problems of scheduling conflicts, allowing ‘Believe Your Body’ to focus more on providing quality services to clients.
