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- Victoria’s Secret KSA Influencer Event

Victoria’s Secret KSA Influencer Event

The Brief

Victoria’s Secret tasked S3Cubed, in collaboration with independent PR agency FINN Partners, to promote the 15th anniversary of their iconic Bombshell fragrance through a first-of-its-kind experiential event in Riyadh. This milestone marked a significant chapter in the brand’s global journey, and the aim was to introduce the activation to the Saudi market in a way that felt relevant, resonant, and memorable.

The campaign was designed to position the anniversary experience as a standout cultural moment, leveraging influencer marketing to amplify awareness, generate excitement, and drive content creation around the event—while maintaining strong cost-efficiency and reach.

The Solution

To make the moment meaningful, we crafted a campaign rooted in experience, exclusivity, and shareability. We began by identifying key lifestyle, fashion, and beauty influencers from Saudi Arabia—narrowing the pool and ultimately inviting 20 standout creators to take part in the immersive Riyadh event.

Influencers such as Layan Farhat, Daim, and Norah Al Hady were selected not just for their impressive reach, but for their ability to connect authentically with their audiences and reflect Victoria’s Secret’s bold yet playful brand voice. They were given full access to the experience—from scent-focused installations and sensory pop-ups to a special giveaway featuring a bespoke version of the Bombshell fragrance.

The Results

The campaign delivered on every front—blending performance with real-world brand impact:

Total Views: 67,411,869

Influencers Activated: 20

Platforms: Instagram, TikTok, Snapchat

CPM: 0.06 AED

Beyond reach and engagement, the activation successfully increased awareness of the Bombshell anniversary event, drove footfall and on-ground buzz, and elevated Victoria’s Secret’s presence and share of voice within Saudi Arabia. Most importantly, it positioned the brand as a key player in the Kingdom’s beauty and lifestyle space—resonating with a new generation of consumers through a locally relevant and emotionally engaging experience.