The Brief

realme is a cutting-edge smartphone brand that has built a reputation for blending high-tech features with sleek design at an affordable price point. The launch of their realme C61 model presented a unique opportunity to showcase the phone’s standout feature—its exceptional durability. Focused on drop resistance and waterproof capabilities, realme wanted to demonstrate how the C61 could stand up to everyday wear and tear, providing users with a reliable device for both work and play.

Our mission was clear: create a compelling influencer campaign that highlighted the phone’s resilience while driving awareness and excitement around its launch in the UAE. We needed to create content that resonated with both tech enthusiasts and everyday consumers, showing them just how tough the realme C61 really is.

The Solution

To bring this vision to life, we partnered with 13 top-tier influencers across TikTok, Instagram, Facebook, and YouTube, leveraging their reach and authority within the tech and lifestyle spaces. These influencers—who ranged from gadget geeks to adventure-loving content creators—had one thing in common: a loyal and engaged audience who trusts their recommendations.

Each influencer was tasked with creating authentic, high-impact content that demonstrated the C61’s durability through real-life scenarios. Whether dropping the phone from waist height, submerging it in water, or putting it through the paces of a busy day, influencers showcased how the C61 could endure the everyday challenges that come with an active lifestyle.

Through short-form videos (under 30 seconds), each piece of content not only demonstrated the phone’s drop resistance and waterproofing but also touched on other key selling points—such as its 24GB RAM and 256GB storage—catering to tech enthusiasts who demand performance alongside durability.

To ensure consistency in messaging, we provided influencers with clear content guidelines, including the campaign slogan: “Challenge Accepted! realme C61 Damage Proof & Waterproof.” This phrase appeared prominently across videos, helping to tie the campaign together and reinforce the phone’s tough, go-anywhere persona.

The Result

The campaign proved to be a resounding success, both in terms of reach and engagement. The influencer content reached over 2.6 million views, with an impressive 7.9 million estimated impressions across all platforms.

The campaign’s top performer, Mahmoud Tarik, amassed a staggering 544,000 views, driving a significant portion of the total reach. His video demonstrating the realme C61’s drop resistance became a standout piece, with viewers particularly captivated by the phone’s toughness in real-world conditions.

Beyond the numbers, the campaign also sparked an ongoing conversation about durability and performance, positioning the realme C61 as a top contender in the mid-range smartphone market!